AS SEEN IN
An Invitation for ceos of companies struggling to break 7 figures...
Discover What the 10 Critical Numbers Reveal About Your Company’s
Roadmap to Greater Profitability, Growth and Scaling
Do you ever have the nagging feeling that
Maybe you’re experiencing frustrating problems like:
NOT HAVING ENOUGH CASH ON HAND TO COVER EXPENSES, EVEN WHEN SALES ARE STRONG.
FEELING UNCERTAIN ABOUT YOUR NUMBERS, MAKING FINANCIAL DECISIONS BASED ON GUT INSTINCT RATHER THAN FACTS.
WORKING HARDER THAN EVER BUT STILL NOT SEEING THE PROFITS YOU EXPECTED.
Do you ever have the nagging feeling that
Maybe you’re experiencing frustrating problems like:
Not having enough cash on hand to cover expenses, even when sales are strong.
Feeling uncertain about your numbers, making financial decisions based on gut instinct rather than facts.
Working harder than ever but still not seeing the profits you expected.
Your Business SHOULD Be More Profitable.
The problem? Many business owners don’t fully understand the 10 most important numbers in their companies - or what those numbers reveal and predict.
And if you’re one of them … it’s ok. You're not alone.
And it's not your fault.
If you’re like most CEOs, you started your business based on passion, talent, or an idea you believed in – not because you wanted to be a financial expert.
Your first goal was to generate enough revenue to replace the salary you had when you left your last job. So now you figure that as long as revenue is coming in and there’s a little profit, everything is fine.
Your Business SHOULD Be More Profitable.
The problem? Many business owners don’t fully understand the 10 most important numbers in their companies - or what those numbers reveal and predict.
And if you’re one of them … it’s ok. You're not alone.
And it's not your fault.
If you’re like most CEOs, you started your business based on passion, talent, or an idea you believed in – not because you wanted to be a financial expert.
Your first goal was to generate enough revenue to replace the salary you had when you left your last job. So now you figure that as long as revenue is coming in and there’s a little profit, everything is fine.
In fact, there's a huge difference between revenue and profitability.
And your revenue is only one of the 10 key numbers every CEO should know and understand
(and the least important number, at that!)
But You're Not Getting It.
COMPANIES GENERATING LESS THAN $1.5 MILLION ANNUALLY ARE AT A DISADVANTAGE.
Here's why...
Bookkeepers and CPAs excel at making sure your books are in order, filing taxes, and pulling reports.
But their expertise is looking backward at what already happened. They don’t diagnose what’s happening now – or predict where your business is heading.
If you want strategic advice and a future focus, you need a Chief Financial Officer (CFO).
For businesses making under $1M–$1.5M in revenue – or those experiencing regular cash flow challenges – a CFO’s strategic guidance and expert insights are exactly what’s needed to finally break the 7-figure mark, get off the cash flow rollercoaster, and build a business that generates steady, predictable profits.
But hiring a CFO often isn’t realistic. Even when you agree you need strategic financial advice, you may not have $60,000+ to invest in the level of support you need.
But that doesn’t mean you should go without critical financial insights that could help you increase profitability and scale more effectively. You truly can’t afford it!
But You're Not Getting It.
COMPANIES GENERATING LESS THAN $1.5 MILLION ANNUALLY ARE AT A DISADVANTAGE.
Here's why...
Bookkeepers and CPAs excel at making sure your books are in order, filing taxes, and pulling reports.
But their expertise is looking backward at what already happened. They don’t diagnose what’s happening now – or predict where your business is heading.
If you want strategic advice and a future focus, you need a Chief Financial Officer (CFO).
For businesses making under $1M–$1.5M in revenue – or those experiencing regular cash flow challenges – a CFO’s strategic guidance and expert insights are exactly what’s needed to finally break the 7-figure mark, get off the cash flow rollercoaster, and build a business that generates steady, predictable profits.
But hiring a CFO often isn’t realistic. Even when you agree you need strategic financial advice, you may not have $60,000+ to invest in the level of support you need.
But that doesn’t mean you should go without critical financial insights that could help you increase profitability and scale more effectively. You truly can’t afford it!
Meet marilyn j. magett...
Hi, I'm Marilyn J. Magett, founder and CEO of Evolve CFO Services.
We provide fractional CFO services to growth-focused women business owners who want to maximize profits, expertly manage their money, attract funding, and steadily increase their company’s value.
With more than 30 years of experience in finance, I’ve worked with business owners at every stage—from startups to multi-million-dollar companies.
I specialize in helping entrepreneurs decode their financials, uncover hidden profit opportunities, and create sustainable growth strategies. My expertise has helped countless CEOs break free from financial uncertainty and build thriving, financially sound businesses.
One of my biggest frustrations has been seeing how many business owners desperately need strategic financial guidance – but can’t afford the high cost of a CFO.
I know that the information you need to solve cash flow issues and achieve your biggest goals is revealed by your 10 key numbers.
So I started to ponder...
whAT COULD HAPPEN IN YOUR BUSINESS IF you can see what a CFO sees?
Introducing...
Discover what the 10 numbers
are saying about YOUR business
Introducing...
Discover what the 10 numbers
are saying about YOUR business
When you enroll in the financial breakthrough roadmap online
—without hours of study or financial jargon.
STEP 1:
Once you enroll, you’ll get instant access to your secure online portal. From there, you’ll be guided through four simple forms to enter your financial data from the past three years—no spreadsheets, no complex math. Along the way, you’ll watch short, jargon-free videos that explain exactly what each number means and why it matters.
Easy-to-follow training videos that explain each number in plain English
Four guided data entry forms—no spreadsheets or calculations required
A secure, private portal to access your materials anytime
A fast, streamlined way to get organized and gather financial insights
Your 10 most critical financial numbers—and what they mean
Trends and patterns that reveal how your business is really performing
Visual charts and graphs that make the data easy to understand
A powerful, personalized snapshot of where your company stands today
STEP 2:
After you submit your numbers, the system generates a custom Financial Performance Report. This isn’t just a spreadsheet—it’s a clear, visual summary of your company’s key financial indicators. You’ll finally see the full picture of your business’s financial health—and what’s helping or hurting your profitability.
Your 10 most critical financial numbers ... and what they mean
Trends and patterns that reveal how your business is really performing
Visual charts and graphs that make the data easy to understand
A powerful, personalized snapshot of where your company stands today
STEP 3:
Now that you have clarity, it’s time to turn your insights into action. With the help of guided prompts and a downloadable workbook, you’ll map out your biggest opportunities, identify areas to fix or fine-tune, and outline your next steps toward greater cash flow and profitability.
A Financial Analysis Workbook to capture your ideas, insights, and goals
Clear priorities for improving cash flow, profitability, and performance
An initial plan you can start implementing immediately.
The confidence to lead your business forward with clarity and purpose
“Before I started working with Marilyn Magett and Evolve CFO Services, I was completely in the dark about my business finances. Without the real numbers, I was holding back because I didn’t have clarity.”
Working with Marilyn has been one of the BEST decisions I have made for myself and my business. I am so much more confident in the decisions we are making to grow the business because they are based on real, clean numbers, reporting, and planning. Within 3 months of hiring Evolve CFO Services, I was able to hire 2 new support team members to help manage our growth and keep our clients happy!
- Sharon Muniz, Founder and CEO, NCN Technology
“Before I started working with Marilyn Magett and Evolve CFO Services, I was completely in the dark about my business finances. Without the real numbers, I was holding back because I didn’t have clarity.”
Working with Marilyn has been one of the BEST decisions I have made for myself and my business. I am so much more confident in the decisions we are making to grow the business because they are based on real, clean numbers, reporting, and planning. Within 3 months of hiring Evolve CFO Services, I was able to hire 2 new support team members to help manage our growth and keep our clients happy!
- Sharon Muniz, Founder and CEO, NCN Technology
and boost your confidence at effectively steering your company
eliminate cash flow crunches...
understand your numbers
feel confident about your financials
and boost your confidence at effectively steering your company
eliminate cash flow crunches...
understand your numbers
feel confident about your financials
Spot profit leaks
Discover which parts of your business are making money – and which might be costing you more than you realize.
create a solid growth plan
Once you know your financial trends, create a strategic plan to increase profitability without working harder.
speak the language of money
Confidently talk about your finances with accountants, lenders, and investors ... so you can seize every opportunity to grow.
Spot profit leaks
Discover which parts of your business are making money – and which might be costing you more than you realize.
create a solid growth plan
Once you know your financial trends, create a strategic plan to increase profitability without working harder.
speak the language of money
Confidently talk about your finances with accountants, lenders, and investors ... so you can seize every opportunity to grow.
the value doesn't stop there, you'll also get
A $350 Minimum value
Your financial reports are only as good as the data you put into them. In this quick & practical bonus video, you’ll learn how to assess your balance sheet and P&L statement – and what to do if you spot inaccuracies.
A $500 Minimum value
Want a deeper understanding of the 10 key numbers every CEO should know? This e-book breaks it all down:
What each of the 10 numbers means
How they interact and influence your financial health
Common trends and what they reveal about your business
How often you should review these numbers for maximum impact
A $350 Minimum value
Most CEOs don’t know how much working capital their business actually needs—which is why they keep experiencing cash flow crunches. This bonus includes:
A simple, easy-to-use worksheet that pinpoints the exact amount of working capital your business requires
A short explainer video that walks you through how to use the worksheet and interpret the results.
By knowing your working capital needs, you’ll be able to avoid cash flow crunches, plan ahead, and run your business with confidence.
A $500 MINIMUM VALUE
Trying to break the $1 million mark with your business? Most businesses never will – and it’s largely due to these 7 critical mistakes. Discover:
The biggest mistakes that are holding your business back - and why women business owners especially struggle with these errors
What most business owners do wrong when building their spending plan
Where male and female business owners differ wildly when it comes to risk tolerance - and why playing it safe here automatically limits your business growth
It’s time to achieve your full business potential. This roadmap will accelerate your growth.
the value doesn't stop there, you'll also get
A $350 Minimum value
Your financial reports are only as good as the data you put into them. In this quick & practical bonus video and worksheet, you’ll learn how to assess your balance sheet and P&L statement – and what to do if you spot inaccuracies.
A $500 Minimum value
Want a deeper understanding of the 10 key numbers every CEO should know? This e-book breaks it all down:
What each of the 10 numbers means
How they interact and influence your financial health
Common trends and what they reveal about your business
How often you should review these numbers for maximum impact
A $350 Minimum value
Most CEOs don’t know how much working capital their business actually needs—which is why they keep experiencing cash flow crunches. This bonus includes:
A simple, easy-to-use worksheet that pinpoints the exact amount of working capital your business requires
A short explainer video that walks you through how to use the worksheet and interpret the results.
By knowing your working capital needs, you’ll be able to avoid cash flow crunches, plan ahead, and run your business with confidence.
A $500 MINIMUM VALUE
Trying to break the $1 million mark with your business? Most businesses never will – and it’s largely due to these 7 critical mistakes. Discover:
The biggest mistakes that are holding your business back - and why women business owners especially struggle with these errors
What most business owners do wrong when building their spending plan
Where male and female business owners differ wildly when it comes to risk tolerance - and why playing it safe here automatically limits your business growth
It’s time to achieve your full business potential. This roadmap will accelerate your growth.
An Investment That Pays for Itself - FAST
The first thing I do with every client, no matter the size or type of organization, is to create a Financial Breakthrough Roadmap – because understanding your numbers is the foundation of every smart business decision. This process gives business owners a clear picture of where they stand, what’s holding them back, and the biggest opportunities to increase profitability.
CEOs gladly pay $2,500+ for my personal support in creating their roadmaps.
When you enroll in the Financial Breakthrough Roadmap Online, you get the same powerful financial analysis—but in a simplified, streamlined format designed for busy CEOs like you.
CFO Analysis ... without the CFO investment
INCLUDED
valued at
custom financial report
$1500
3-module video training program
$500
video transcripts
$100
downloadable workbook
$100
10 numbers cheat sheet
$100
case studies
$400
how to use industry benchmarks
$500
bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement
$350
bonus #2: Diving into the 10 numbers
$500
bonus #3: Calculate your working capital needs
$350
bonus #4: The 7 Costliest business financial mistakes to avoid
$500
VALUED AT
=
$4,200+
Total Value = $4,200+
Regular Price = $997
INCLUDED
Main Offering Example one $997
Main Offering Example two $197
Main Offering Example three $2997
Main Offering Example four $97
Main Offering Example five $297
bonus Offering Example one $997
bonus Offering Example two $997
VALUED AT = $4,585
Total Value = $$$$$
Regular Price = $$$$
Sharon Griggs business coach, del mar, ca
START TO DREAM
Michael Caccavano
for a limited time, you can Enroll for just $497
For years, I’ve seen too many business owners struggling with cash flow, unknowingly making financial mistakes that drain their profitability.
We’re in a period of extreme economic uncertainty, with no relief in sight. The choices you make in the next year - if not in the next quarter - could have a profound impact on your company’s health and even its very survival.
I created this online program to help you avoid those pitfalls – without needing a finance degree or an expensive consultation. And I want to ensure that any business owner who is serious about creating financial stability to have access to this valuable insight, analysis and strategy.
Think about it this way…
For just $497, you’ll gain financial clarity that could save (or make) you thousands. That’s like less than what you spend now on a single plane ticket, a week of virtual assistant support, or your monthly phone bill…
But unlike those expenses, this investment gives you a financial roadmap you can use for years.
how quickly can you
The Financial Breakthrough Roadmap Online will give you a snapshot of how well your company is doing - and insights about where to focus to achieve the results you want.
Imagine what can happen if you…Find an unnecessary expense you can cut to save $500+ every month?Adjust pricing to increase your profit margin by 5-10%?Spot a cash flow problem early before it costs you thousands?
I specialize in helping entrepreneurs decode their financials, uncover hidden profit opportunities, and create sustainable growth strategies. My expertise has helped countless CEOs break free from financial uncertainty and build thriving, financially sound businesses.
Even a single small insight from this program could save – or make – you far more than $497.
Don’t wait until another month of financial uncertainty passes you by.
get the financial clarity you need – enroll now for just $497
your satisfaction is backed...
Enroll now in the Financial Breakthrough Roadmap Online for the special introductory investment of just $497.
Watch the short videos, enter your data … and when your custom report arrives, go through the findings. Review your 10 key numbers, process what they mean, and unpack what they reveal about your organization’s current health – and the options you have for achieving your goals.
If at any time in the next 60 days you don’t agree wholeheartedly that the Financial Breakthrough Roadmap Online has given you a greater understanding of your 10 key numbers, helped you understand why you’re not experiencing the profitability you want, and provide insights into the various options you have for achieving your goals, simply contact my team for a prompt refund of your entire investment.
I stand behind this total-satisfaction guarantee because I know the power of finally understanding what the 10 key numbers are telling you about your business.
your satisfaction is backed...
Enroll now in the Financial Breakthrough Roadmap Online for the special introductory investment of just $497.
Watch the short videos, enter your data … and when your custom report arrives, go through the findings. Review your 10 key numbers, process what they mean, and unpack what they reveal about your organization’s current health – and the options you have for achieving your goals.
If at any time in the next 60 days you don’t agree wholeheartedly that the Financial Breakthrough Roadmap Online has given you a greater understanding of your 10 key numbers, helped you understand why you’re not experiencing the profitability you want, and provide insights into the various options you have for achieving your goals, simply contact my team for a prompt refund of your entire investment.
I stand behind this total-satisfaction guarantee because I know the power of finally understanding what the 10 key numbers are telling you about your business.
See what other ceos say about our strategic financial guidance
improved cash flow + reduced ar cycles
Jeff Walpole
CEO, Phase 2 Technology, Alexandria, VA
“Evolve CFO Services has been instrumental in helping us get critical financial processes working for our company...”
...including reducing our AR cycles, improving cash flow, get proper budgeting in place and providing regular reporting and metrics.”
restructure finances to support growth plans
Jim Larosa
Jurisolutions, Inc.
"Marilyn brought an incredible commitment and focus to identifying problems, presenting solutions and executing on those solutions. The solutions Marilyn implemented have given us a clarity and focus that has allowed us to develop realistic financial and business development plans."
Summarize what sort of
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CFO Analysis ... without the CFO investment
INCLUDED
valued at
custom financial report
$1500
3-module video training program
$500
video transcripts
$100
downloadable workbook
$100
10 numbers cheat sheet
$100
case studies
$400
how to use industry benchmarks
$500
bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement
$350
bonus #2: Diving into the 10 numbers
$500
bonus #3: Calculate your working capital needs
$350
bonus #4: The 7 Costliest business financial mistakes to avoid
$500
VALUED AT
=
$4,200+
Total Value = $4,200+
Regular Price = $997
INCLUDED
Main Offering Example one $1500
Main Offering Example two $197
Main Offering Example three $2997
Main Offering Example four $97
Main Offering Example five $297
bonus #1: How to assess the accuracy of your balance sheet and profit & loss statement
$350
bonus #2: diving into the 10 numbers
$500
bonus #3: how to calculate your working capital needs
$350
bonus #4: the 7 costliest business financial mistakes small business owners make
$500
VALUED AT = $4,200+
Regular Price = $997
the longer you wait to address cash flow issues and master your 10 Key Numbers, the more you stand to Lose. Enroll today to Save 50% instantly.
Will continue to give you the same results you've always experienced
self-doubt
cash flow crunches
limited growth
SOME COMMON QUESTIONS WE HEAR OFTEN
Can't my accountant provide the same insights?
Accountants are valuable team members. But they look backward at what already happened in your business.
To look forward, you need strategic insights and guidance. That's what a CFO provides - and that's what you'll gain from the Financial Breakthrough Roadmap Online.
How long will it take to go through this process?
Once your financial data is gathered, it takes about 30 minutes to enter your data ... and less than 1 hour to get your initial report.
What size of business is this program for?
The Financial Breakthrough Roadmap Online is designed for companies that are not yet generating $1-1.5 million in annual revenue and/or companies that experience regular cash flow crunches.
Does my report tell me exactly how to fix my cash flow issues?
The Financial Breakthrough Roadmap Online includes guidance for how to read your report, glean insights, and evaluate options for addressing issues you observe in your business (including cash flow crunches). You'll learn how to read your financial reports like a CFO -- and how to make strategic decisions like a CFO.
Is extra support available?
The Financial Breakthrough Roadmap Online includes videos walking you through the thought process of a CFO and how these strategic professionals analyze the 10 key numbers.
If you find that you'd like additional support, you'll have opportunity to book a strategic consultation with one of our CFOs to review your report. This additional support is available at a steeply discounted rate.
Every day you delay is a day that you’re missing out on the insights and strategies that will boost your profitability. Success in business requires decisive action, so make your move while it’s still on your mind
CFO Analysis ... without the CFO investment
INCLUDED
valued at
custom financial report
$1500
3-module video training program
$500
video transcripts
$100
downloadable workbook
$100
10 numbers cheat sheet
$100
case studies
$400
how to use industry benchmarks
$500
bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement
$350
bonus #2: Diving into the 10 numbers
$500
bonus #3: Calculate your working capital needs
$350
bonus #4: The 7 Costliest business financial mistakes to avoid
$500
VALUED AT
=
$4,200+
Total Value = $4,200+
Regular Price = $997
WHAT'S INCLUDED
Main Offering Example one $997
Main Offering Example two $197
Main Offering Example three $2997
Main Offering Example four $97
Main Offering Example five $297
bonus Offering Example one $997
bonus Offering Example two $997
VALUED AT = $4,585
Total Value = $$$$$
Regular Price = $$$$
CFO Analysis ... without the CFO investment
INCLUDED
valued at
custom financial report
$1500
3-module video training program
$500
$100
downloadable workbook
$100
10 numbers cheat sheet
$100
case studies
$400
how to use industry benchmarks
$500
bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement
$350
bonus #2: Diving into the 10 numbers
$500
bonus #3: Calculate your working capital needs
$350
bonus #4: The 7 Costliest business financial mistakes to avoid
$500
VALUED AT
=
$4,200+
Total Value = $4,200+
Regular Price = $997
WHAT'S INCLUDED
custom financial report $1500
video training program $500
video transcripts $100
downloadable workbook $100
10 numbers cheat sheet $100
case studies $400
using industry benchmarks $500
bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement
$350 minimum value
bonus #2: diving into the 10 numbers
$500 minimum value
bonus #3: how to calculate your working capital needs
$350 minimum value
bonus #4: the 7 costliest business financial mistakes to avoid
$500 minimum value
VALUED AT = $4,200+
Regular Price = $997