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An Invitation for ceos of companies struggling to break 7 figures...

What Do the Numbers Say About YOUR Business?

Discover What the 10 Critical Numbers Reveal About Your Company’s

Roadmap to Greater Profitability, Growth and Scaling

Do you ever have the nagging feeling that

your business could – and should be doing better?

Maybe you’re experiencing frustrating problems like:

  • NOT HAVING ENOUGH CASH ON HAND TO COVER EXPENSES, EVEN WHEN SALES ARE STRONG.

  • FEELING UNCERTAIN ABOUT YOUR NUMBERS, MAKING FINANCIAL DECISIONS BASED ON GUT INSTINCT RATHER THAN FACTS.

  • WORKING HARDER THAN EVER BUT STILL NOT SEEING THE PROFITS YOU EXPECTED.

Do you ever have the nagging feeling that

your business could – and should be doing better?

Maybe you’re experiencing frustrating problems like:

1.


Not having enough cash on hand to cover expenses, even when sales are strong.

2.


Feeling uncertain about your numbers, making financial decisions based on gut instinct rather than facts.

3.


Working harder than ever but still not seeing the profits you expected.

You're Probably Right.

Your Business SHOULD Be More Profitable.

The problem? Many business owners don’t fully understand the 10 most important numbers in their companies - or what those numbers reveal and predict. 

And if you’re one of them … it’s ok. You're not alone.

And it's not your fault.

If you’re like most CEOs, you started your business based on passion, talent, or an idea you believed in – not because you wanted to be a financial expert.


Your first goal was to generate enough revenue to replace the salary you had when you left your last job. So now you figure that as long as revenue is coming in and there’s a little profit, everything is fine.

You're Probably Right.

Your Business SHOULD Be More Profitable.

The problem? Many business owners don’t fully understand the 10 most important numbers in their companies - or what those numbers reveal and predict. 

And if you’re one of them … it’s ok. You're not alone.

And it's not your fault.

If you’re like most CEOs, you started your business based on passion, talent, or an idea you believed in – not because you wanted to be a financial expert.


Your first goal was to generate enough revenue to replace the salary you had when you left your last job. So now you figure that as long as revenue is coming in and there’s a little profit, everything is fine.


In fact, there's a huge difference between revenue and profitability.


And your revenue is only one of the 10 key numbers every CEO should know and understand

(and the least important number, at that!)

You Need Strategic Advice.

But You're Not Getting It.

COMPANIES GENERATING LESS THAN $1.5 MILLION ANNUALLY ARE AT A DISADVANTAGE.

Here's why...

1.

Bookkeepers and CPAs excel at making sure your books are in order, filing taxes, and pulling reports.

But their expertise is looking backward at what already happened. They don’t diagnose what’s happening now – or predict where your business is heading.


If you want strategic advice and a future focus, you need a Chief Financial Officer (CFO).

2.

For businesses making under $1M–$1.5M in revenue – or those experiencing regular cash flow challenges – a CFO’s strategic guidance and expert insights are exactly what’s needed to finally break the 7-figure mark, get off the cash flow rollercoaster, and build a business that generates steady, predictable profits.

3.

But hiring a CFO often isn’t realistic. Even when you agree you need strategic financial advice, you may not have $60,000+ to invest in the level of support you need.

But that doesn’t mean you should go without critical financial insights that could help you increase profitability and scale more effectively. You truly can’t afford it!

You Need Strategic Advice.

But You're Not Getting It.

COMPANIES GENERATING LESS THAN $1.5 MILLION ANNUALLY ARE AT A DISADVANTAGE.

Here's why...

Bookkeepers and CPAs excel at making sure your books are in order, filing taxes, and pulling reports.

But their expertise is looking backward at what already happened. They don’t diagnose what’s happening now – or predict where your business is heading.


If you want strategic advice and a future focus, you need a Chief Financial Officer (CFO).

For businesses making under $1M–$1.5M in revenue – or those experiencing regular cash flow challenges – a CFO’s strategic guidance and expert insights are exactly what’s needed to finally break the 7-figure mark, get off the cash flow rollercoaster, and build a business that generates steady, predictable profits.

But hiring a CFO often isn’t realistic. Even when you agree you need strategic financial advice, you may not have $60,000+ to invest in the level of support you need.

But that doesn’t mean you should go without critical financial insights that could help you increase profitability and scale more effectively. You truly can’t afford it!

Meet marilyn j. magett...

Your Guide to Financial Clarity

Hi, I'm Marilyn J. Magett, founder and CEO of Evolve CFO Services.

We provide fractional CFO services to growth-focused women business owners who want to maximize profits, expertly manage their money, attract funding, and steadily increase their company’s value.

With more than 30 years of experience in finance, I’ve worked with business owners at every stage—from startups to multi-million-dollar companies. 

I specialize in helping entrepreneurs decode their financials, uncover hidden profit opportunities, and create sustainable growth strategies. My expertise has helped countless CEOs break free from financial uncertainty and build thriving, financially sound businesses.

One of my biggest frustrations has been seeing how many business owners desperately need strategic financial guidance – but can’t afford the high cost of a CFO.


I know that the information you need to solve cash flow issues and achieve your biggest goals is revealed by your 10 key numbers.

So I started to ponder...

whAT COULD HAPPEN IN YOUR BUSINESS IF you can see what a CFO sees?

Introducing...

The Financial Breakthough Roadmap Online

Discover what the 10 numbers

are saying about YOUR business

Introducing...

The Financial Breakthough Roadmap Online

Discover what the 10 numbers

are saying about YOUR business

When you enroll in the financial breakthrough roadmap online

You'll Get a Clear, Step-By-Step Process to Understand Your Business's Financial Performance

—without hours of study or financial jargon.

STEP 1:

Gather and Submit Your Data

Once you enroll, you’ll get instant access to your secure online portal. From there, you’ll be guided through four simple forms to enter your financial data from the past three years—no spreadsheets, no complex math. Along the way, you’ll watch short, jargon-free videos that explain exactly what each number means and why it matters.

What You'll Get:

  • Easy-to-follow training videos that explain each number in plain English


  • Four guided data entry forms—no spreadsheets or calculations required


  • A secure, private portal to access your materials anytime


  • A fast, streamlined way to get organized and gather financial insights

What You'll Learn:

  • Your 10 most critical financial numbers—and what they mean


  • Trends and patterns that reveal how your business is really performing


  • Visual charts and graphs that make the data easy to understand


  • A powerful, personalized snapshot of where your company stands today

STEP 2:

Review Your Report


After you submit your numbers, the system generates a custom Financial Performance Report. This isn’t just a spreadsheet—it’s a clear, visual summary of your company’s key financial indicators. You’ll finally see the full picture of your business’s financial health—and what’s helping or hurting your profitability.

Walk Away With:

  • Your 10 most critical financial numbers ... and what they mean


  • Trends and patterns that reveal how your business is really performing


  • Visual charts and graphs that make the data easy to understand


  • A powerful, personalized snapshot of where your company stands today

STEP 3:

Create Your Roadmap


Now that you have clarity, it’s time to turn your insights into action. With the help of guided prompts and a downloadable workbook, you’ll map out your biggest opportunities, identify areas to fix or fine-tune, and outline your next steps toward greater cash flow and profitability.

You'll Walk Away With:

  • A Financial Analysis Workbook to capture your ideas, insights, and goals


  • Clear priorities for improving cash flow, profitability, and performance


  • An initial plan you can start implementing immediately.


  • The confidence to lead your business forward with clarity and purpose

“Before I started working with Marilyn Magett and Evolve CFO Services, I was completely in the dark about my business finances. Without the real numbers, I was holding back because I didn’t have clarity.”

Working with Marilyn has been one of the BEST decisions I have made for myself and my business. I am so much more confident in the decisions we are making to grow the business because they are based on real, clean numbers, reporting, and planning. Within 3 months of hiring Evolve CFO Services, I was able to hire 2 new support team members to help manage our growth and keep our clients happy!

- Sharon Muniz, Founder and CEO, NCN Technology

“Before I started working with Marilyn Magett and Evolve CFO Services, I was completely in the dark about my business finances. Without the real numbers, I was holding back because I didn’t have clarity.”

Working with Marilyn has been one of the BEST decisions I have made for myself and my business. I am so much more confident in the decisions we are making to grow the business because they are based on real, clean numbers, reporting, and planning. Within 3 months of hiring Evolve CFO Services, I was able to hire 2 new support team members to help manage our growth and keep our clients happy!

- Sharon Muniz, Founder and CEO, NCN Technology

Transform Your Relationship with Your Financials

and boost your confidence at effectively steering your company

eliminate cash flow crunches...

Create predictable cash flow so there's always money to pay bills, invest in growth, and pay yourself the salary you deserve.

understand your numbers

Know exactly what your financial reports are telling you ... and use your insights to make savvy business decisions.

feel confident about your financials

Say goodbye to overwhelm, confusion and self-doubt ... because you'll know where your business stands - and where it's headed.

Transform Your Relationship with Your Financials

and boost your confidence at effectively steering your company

eliminate cash flow crunches...

Create predictable cash flow so there's always money to pay bills, invest in growth, and pay yourself the salary you deserve.

understand your numbers

Know exactly what your financial reports are telling you ... and use your insights to make savvy business decisions.

feel confident about your financials

Say goodbye to overwhelm, confusion and self-doubt ... because you'll know where your business stands - and where it's headed.

This program doesn’t merely teach you financial concepts. It gives you the tools, insights, and confidence to take control of your business finances for good.

Spot profit leaks

Discover which parts of your business are making money – and which might be costing you more than you realize.

create a solid growth plan

Once you know your financial trends, create a strategic plan to increase profitability without working harder.

speak the language of money

Confidently talk about your finances with accountants, lenders, and investors ... so you can seize every opportunity to grow.

This program doesn’t merely teach you financial concepts. It gives you the tools, insights, and confidence to take control of your business finances for good.

Spot profit leaks

Discover which parts of your business are making money – and which might be costing you more than you realize.

create a solid growth plan

Once you know your financial trends, create a strategic plan to increase profitability without working harder.

speak the language of money

Confidently talk about your finances with accountants, lenders, and investors ... so you can seize every opportunity to grow.

the value doesn't stop there, you'll also get

4 Exclusive Bonuses When You Enroll Today

A $350 Minimum value

Assessing the Accuracy of Your

Balance Sheet and Profit & Loss Statement

#1

Your financial reports are only as good as the data you put into them. In this quick & practical bonus video, you’ll learn how to assess your balance sheet and P&L statement – and what to do if you spot inaccuracies. 

A $500 Minimum value

Diving Into the 10 Numbers

#2

Want a deeper understanding of the 10 key numbers every CEO should know? This e-book breaks it all down:

  • What each of the 10 numbers means

  • How they interact and influence your financial health

  • Common trends and what they reveal about your business

  • How often you should review these numbers for maximum impact

A $350 Minimum value

How to Calculate Your Working Capital Needs

#3

Most CEOs don’t know how much working capital their business actually needs—which is why they keep experiencing cash flow crunches. This bonus includes:

  • A simple, easy-to-use worksheet that pinpoints the exact amount of working capital your business requires

  • A short explainer video that walks you through how to use the worksheet and interpret the results.

By knowing your working capital needs, you’ll be able to avoid cash flow crunches, plan ahead, and run your business with confidence.

A $500 MINIMUM VALUE

The 7 Costliest Financial Mistakes Small Business Owners Make

#4

Trying to break the $1 million mark with your business? Most businesses never will – and it’s largely due to these 7 critical mistakes. Discover: 

  • The biggest mistakes that are holding your business back - and why women business owners especially struggle with these errors

  • What most business owners do wrong when building their spending plan

  • Where male and female business owners differ wildly when it comes to risk tolerance - and why playing it safe here automatically limits your business growth

It’s time to achieve your full business potential. This roadmap will accelerate your growth.

Total Bonus Value:

$1,700+

the value doesn't stop there, you'll also get

4 Exclusive Bonuses When You Enroll Today

A $350 Minimum value

How to Assess the Accuracy of Your

Balance Sheet and Profit & Loss Statement

#1

Your financial reports are only as good as the data you put into them. In this quick & practical bonus video and worksheet, you’ll learn how to assess your balance sheet and P&L statement – and what to do if you spot inaccuracies. 

A $500 Minimum value

Diving Into the 10 Numbers

#2

Want a deeper understanding of the 10 key numbers every CEO should know? This e-book breaks it all down:

  • What each of the 10 numbers means

  • How they interact and influence your financial health

  • Common trends and what they reveal about your business

  • How often you should review these numbers for maximum impact

A $350 Minimum value

How to Calculate Your Working Capital Needs

#3

Most CEOs don’t know how much working capital their business actually needs—which is why they keep experiencing cash flow crunches. This bonus includes:

  • A simple, easy-to-use worksheet that pinpoints the exact amount of working capital your business requires

  • A short explainer video that walks you through how to use the worksheet and interpret the results.

By knowing your working capital needs, you’ll be able to avoid cash flow crunches, plan ahead, and run your business with confidence.

A $500 MINIMUM VALUE

The 7 Costliest Financial Mistakes Small Business Owners Make

#4

Trying to break the $1 million mark with your business? Most businesses never will – and it’s largely due to these 7 critical mistakes. Discover: 

  • The biggest mistakes that are holding your business back - and why women business owners especially struggle with these errors

  • What most business owners do wrong when building their spending plan

  • Where male and female business owners differ wildly when it comes to risk tolerance - and why playing it safe here automatically limits your business growth

It’s time to achieve your full business potential. This roadmap will accelerate your growth.

Total Bonus Value:

$1,700+

An Investment That Pays for Itself - FAST

  • The first thing I do with every client, no matter the size or type of organization, is to create a Financial Breakthrough Roadmap – because understanding your numbers is the foundation of every smart business decision. This process gives business owners a clear picture of where they stand, what’s holding them back, and the biggest opportunities to increase profitability.

  • CEOs gladly pay $2,500+ for my personal support in creating their roadmaps.

  • When you enroll in the Financial Breakthrough Roadmap Online, you get the same powerful financial analysis—but in a simplified, streamlined format designed for busy CEOs like you.

CFO Analysis ... without the CFO investment

Financial Breakthrough
Roadmap Online

INCLUDED

valued at

custom financial report

$1500

3-module video training program

$500

video transcripts

$100

downloadable workbook

$100

10 numbers cheat sheet

$100

case studies

$400

how to use industry benchmarks

$500

bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement

$350

bonus #2: Diving into the 10 numbers

$500

bonus #3: Calculate your working capital needs

$350

bonus #4: The 7 Costliest business financial mistakes to avoid

$500

VALUED AT

=

$4,200+

Total Value = $4,200+

Today’s Price = $497

Regular Price = $997

INCLUDED

Main Offering Example one $997

Main Offering Example two $197

Main Offering Example three $2997

Main Offering Example four $97

Main Offering Example five $297

bonus Offering Example one $997

bonus Offering Example two $997

VALUED AT = $4,585

Total Value = $$$$$

Regular Price = $$$$

Today’s Price = $$$

Sharon Griggs business coach, del mar, ca

“Evolve CFO Services creates a step-by-step process, clearly defines the deliverables and creates a definable assessment and action plan for CEOs.”

START TO DREAM

Michael Caccavano

“Evolve CFO Services has been instrumental in helping us to get critical financial processes working for our company, including reducing
our AR cycles, improving cash flow, get proper budgeting in place and providing regular reporting and metrics.”

for a limited time, you can Enroll for just $497

Save 50% during this introductory offer

For years, I’ve seen too many business owners struggling with cash flow, unknowingly making financial mistakes that drain their profitability. 

We’re in a period of extreme economic uncertainty, with no relief in sight. The choices you make in the next year - if not in the next quarter - could have a profound impact on your company’s health and even its very survival.

I created this online program to help you avoid those pitfalls – without needing a finance degree or an expensive consultation. And I want to ensure that any business owner who is serious about creating financial stability to have access to this valuable insight, analysis and strategy.

Think about it this way…

For just $497, you’ll gain financial clarity that could save (or make) you thousands. That’s like less than what you spend now on a single plane ticket, a week of virtual assistant support, or your monthly phone bill…

But unlike those expenses, this investment gives you a financial roadmap you can use for years.

how quickly can you

Recoup This Modest Investment?

The Financial Breakthrough Roadmap Online will give you a snapshot of how well your company is doing - and insights about where to focus to achieve the results you want.

Imagine what can happen if you…Find an unnecessary expense you can cut to save $500+ every month?Adjust pricing to increase your profit margin by 5-10%?Spot a cash flow problem early before it costs you thousands?

I specialize in helping entrepreneurs decode their financials, uncover hidden profit opportunities, and create sustainable growth strategies. My expertise has helped countless CEOs break free from financial uncertainty and build thriving, financially sound businesses.

Even a single small insight from this program could save – or make – you far more than $497.

Don’t wait until another month of financial uncertainty passes you by.

get the financial clarity you need – enroll now for just $497

your satisfaction is backed...

by my personal guarantee

Enroll now in the Financial Breakthrough Roadmap Online for the special introductory investment of just $497.

Watch the short videos, enter your data … and when your custom report arrives, go through the findings. Review your 10 key numbers, process what they mean, and unpack what they reveal about your organization’s current health – and the options you have for achieving your goals.

If at any time in the next 60 days you don’t agree wholeheartedly that the Financial Breakthrough Roadmap Online has given you a greater understanding of your 10 key numbers, helped you understand why you’re not experiencing the profitability you want, and provide insights into the various options you have for achieving your goals, simply contact my team for a prompt refund of your entire investment.

I stand behind this total-satisfaction guarantee because I know the power of finally understanding what the 10 key numbers are telling you about your business.

your satisfaction is backed...

by my personal guarantee

Enroll now in the Financial Breakthrough Roadmap Online for the special introductory investment of just $497.

Watch the short videos, enter your data … and when your custom report arrives, go through the findings. Review your 10 key numbers, process what they mean, and unpack what they reveal about your organization’s current health – and the options you have for achieving your goals.

If at any time in the next 60 days you don’t agree wholeheartedly that the Financial Breakthrough Roadmap Online has given you a greater understanding of your 10 key numbers, helped you understand why you’re not experiencing the profitability you want, and provide insights into the various options you have for achieving your goals, simply contact my team for a prompt refund of your entire investment.

I stand behind this total-satisfaction guarantee because I know the power of finally understanding what the 10 key numbers are telling you about your business.

See what other ceos say about our strategic financial guidance

Real People + Real Results

improved cash flow + reduced ar cycles

Jeff Walpole

CEO, Phase 2 Technology, Alexandria, VA

“Evolve CFO Services has been instrumental in helping us get critical financial processes working for our company...”

...including reducing our AR cycles, improving cash flow, get proper budgeting in place and providing regular reporting and metrics.”

restructure finances to support growth plans

Jim Larosa

Jurisolutions, Inc.

“We were struggling with back office and finance process, procedure and personnel issues that were hampering our profitability and ability to scale our business.

"Marilyn brought an incredible commitment and focus to identifying problems, presenting solutions and executing on those solutions. The solutions Marilyn implemented have given us a clarity and focus that has allowed us to develop realistic financial and business development plans."

Summarize what sort of

transformations happened because of your offer.

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CFO Analysis ... without the CFO investment

Financial Breakthrough
Roadmap Online

INCLUDED

valued at

custom financial report

$1500

3-module video training program

$500

video transcripts

$100

downloadable workbook

$100

10 numbers cheat sheet

$100

case studies

$400

how to use industry benchmarks

$500

bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement

$350

bonus #2: Diving into the 10 numbers

$500

bonus #3: Calculate your working capital needs

$350

bonus #4: The 7 Costliest business financial mistakes to avoid

$500

VALUED AT

=

$4,200+

Total Value = $4,200+

Today’s Price = $497

Regular Price = $997

INCLUDED

Main Offering Example one $1500

Main Offering Example two $197

Main Offering Example three $2997

Main Offering Example four $97

Main Offering Example five $297

bonus #1: How to assess the accuracy of your balance sheet and profit & loss statement
$350

bonus #2: diving into the 10 numbers
$500

bonus #3: how to calculate your working capital needs
$350

bonus #4: the 7 costliest business financial mistakes small business owners make
$500

VALUED AT = $4,200+

Regular Price = $997

Today’s Price = $497

the longer you wait to address cash flow issues and master your 10 Key Numbers, the more you stand to Lose. Enroll today to Save 50% instantly.

Continuing to Do What You've Always Done

Will continue to give you the same results you've always experienced

self-doubt

Feeling overwhelmed and doubtful about financial decisions

cash flow crunches

Continued stress, worry and underpaying yourself

limited growth

Not knowing the right strategic investments to make - or having the cash flow to make them

SOME COMMON QUESTIONS WE HEAR OFTEN

Frequently Asked Questions.

Can't my accountant provide the same insights?

Accountants are valuable team members. But they look backward at what already happened in your business.

To look forward, you need strategic insights and guidance. That's what a CFO provides - and that's what you'll gain from the Financial Breakthrough Roadmap Online.

How long will it take to go through this process?

Once your financial data is gathered, it takes about 30 minutes to enter your data ... and less than 1 hour to get your initial report.

What size of business is this program for?

The Financial Breakthrough Roadmap Online is designed for companies that are not yet generating $1-1.5 million in annual revenue and/or companies that experience regular cash flow crunches.

Does my report tell me exactly how to fix my cash flow issues?

The Financial Breakthrough Roadmap Online includes guidance for how to read your report, glean insights, and evaluate options for addressing issues you observe in your business (including cash flow crunches). You'll learn how to read your financial reports like a CFO -- and how to make strategic decisions like a CFO.

Is extra support available?

The Financial Breakthrough Roadmap Online includes videos walking you through the thought process of a CFO and how these strategic professionals analyze the 10 key numbers.

If you find that you'd like additional support, you'll have opportunity to book a strategic consultation with one of our CFOs to review your report. This additional support is available at a steeply discounted rate.

Every day you delay is a day that you’re missing out on the insights and strategies that will boost your profitability. Success in business requires decisive action, so make your move while it’s still on your mind

CFO Analysis ... without the CFO investment

Financial Breakthrough
Roadmap Online

INCLUDED

valued at

custom financial report

$1500

3-module video training program

$500

video transcripts

$100

downloadable workbook

$100

10 numbers cheat sheet

$100

case studies

$400

how to use industry benchmarks

$500

bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement

$350

bonus #2: Diving into the 10 numbers

$500

bonus #3: Calculate your working capital needs

$350

bonus #4: The 7 Costliest business financial mistakes to avoid

$500

VALUED AT

=

$4,200+

Total Value = $4,200+

Today’s Price = $497

Regular Price = $997

WHAT'S INCLUDED

Main Offering Example one $997

Main Offering Example two $197

Main Offering Example three $2997

Main Offering Example four $97

Main Offering Example five $297

bonus Offering Example one $997

bonus Offering Example two $997

VALUED AT = $4,585

Total Value = $$$$$

Regular Price = $$$$

Today’s Price = $$$

CFO Analysis ... without the CFO investment

Financial Breakthrough
Roadmap Online

INCLUDED

valued at

custom financial report

$1500

3-module video training program

$500

video transcripts

$100

downloadable workbook

$100

10 numbers cheat sheet

$100

case studies

$400

how to use industry benchmarks

$500

bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement

$350

bonus #2: Diving into the 10 numbers

$500

bonus #3: Calculate your working capital needs

$350

bonus #4: The 7 Costliest business financial mistakes to avoid

$500

VALUED AT

=

$4,200+

Total Value = $4,200+

Today’s Price = $497

Regular Price = $997

WHAT'S INCLUDED

custom financial report $1500

video training program $500

video transcripts $100

downloadable workbook $100

10 numbers cheat sheet $100

case studies $400

using industry benchmarks $500

bonus #1: How to Assess the Accuracy of Your Balance Sheet and Profit & Loss Statement

$350 minimum value

bonus #2: diving into the 10 numbers

$500 minimum value

bonus #3: how to calculate your working capital needs

$350 minimum value

bonus #4: the 7 costliest business financial mistakes to avoid

$500 minimum value

VALUED AT = $4,200+

Regular Price = $997

Today’s Price = $497

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